Most Common Types of Graphic Design and Their Uses
If your small business has been stuck in a creative rut when it comes to your documents, product packaging and more, it may be time to speak with a professional graphic designer.
Although most people associate graphic design with things like logos, an experienced designer can provide far more guidance and expertise in ways that can grow your business, build a recognized brand, and (ultimately) win out against the competition.
Take a look at the following types of graphic design you may not have already been utilizing in your business, and consider how they might become useful to you in the near future!
Your company's brand is more than just a logo. Everything from your messaging to the way you communicate with consumers is a part of your brand.
If you've previously had a designer create a logo for you, it may be time to expand the concept to more clearly define your brand. Why? Because strong brands are recognizable, relatable, and can increase your sales -- both in the short and long term. It's all part of your visual identity.
Do you pass out brochures to guests who come into your brick and mortar location? Do you hang posters to promote your brand around town? Or are you in need of some nifty graphic artwork to spread the word about an upcoming event?
These can all be considered marketing materials, which are an important part of driving more leads to your sales funnel. To keep brand consistency, you should be avoiding the traditional word processing documents, and relying on a trustworthy graphic design agency that can create unique and eye-catching materials your audience will love.
Although your company may be skilled in making your products, graphic designers can help you sell them off the shelves with high-quality package design, stickers and labels.
As much as we want to believe products will sell themselves simply by being great products, consumers often need a little convincing. Great design can attract the right crowd, entice them to buy, and even be great marketing if pictures of your product are shared on their social media handles.
Whether you publish a monthly newsletter, a quarterly magazine, or an annual e-book, the cover and layout inside of these works are far more impactful when combined with strategic design.
Talk with a professional graphic designer to make sure your publishing materials are branded, appealing and easy to use.
Contact a Graphic Designer in Denver, CO
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!