What to Look for in a Professional Graphic Designer
Whether you’re a few years in and want to change up your branding and revamp your website, or you’ve just started a business and need a logo that speaks to your new brand’s message and personality, who’s the first person you turn to? A professional graphic designer.
No matter which stage of your business you’re in, chances are you’ll need to look for a graphic designer at some point. But before you start your search, here are a few things to consider when looking for a professional graphic designer.
Finding a well-rounded graphic designer who can do it all is great. But finding a designer who can do exactly what you’re looking for really well, is even better. When searching for a graphic designer for your project, it’s important to figure out exactly what you’re looking for and become familiar with the different types of designers available.
While most graphic designers can typically do a variety of design projects, they tend to specialize in one thing. If you’re looking for someone to work on your website find a web designer, and if you want a logo made then find a logo designer.
It all comes down to your business needs and who would be most suited to take on that project.
Another factor to consider when looking for a graphic designer is their design style. Take a look at previous projects that a designer has worked on to get a better sense of their taste and style. While each project has a different look, their style will shine through and you can get an idea of their design aesthetic.
Do they usually work with a lot of colors? What industries do they tend to work with? Try to find a graphic designer whose style most resonates with your brand’s style, industry and message.
On a similar note, testimonials can be an easy way to get a sense of what working with that designer will be like. A genuine review from a previous client is usually detailed and shines a light on the graphic designer’s work style, as well as provides insight on the end results.
If there are testimonials or reviews on the designer’s website, check them out to get a glimpse into what your potential relationship with that designer may be like.
While years of experience isn’t the be-all end-all, it certainly doesn’t hurt! Experience working with a variety of clients, projects and industries will build up a graphic designer’s skill set, expertise, design style and knowledge of the entire design process.
Trusting a designer to take the lead on your project can come down to how much experience they have working in the field and navigating the designer-client relationship. Do a little research or simply ask the designer about their background before you get started.
Contact a Graphic Designer in Denver, CO
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!