The Importance of a Cohesive Brand for Small Businesses
Whether you’ve been in business for over a dozen years or you’re just getting started, it’s important to know that building a company brand is about more than just creating a logo and stamping it on all of your marketing materials.
The truth is that creating an impactful brand can help you in a variety of ways -- and not just by allowing you to close more sales leads. When you define your brand’s look and feel, all the colors, typefaces and designs on marketing materials matter. If you aren’t sure why branding is so important for small businesses, take a look at these reasons below.
First Impressions Matter
You wouldn’t show up to a job interview without the proper attire and preparation, and your company’s image is no different. By creating a clear and consistent brand from the start, you’ll be able to start having an influence on your ideal customers right from the start. It’s one of the most important first steps in building a small business destined for success!
Branding Makes Your Company Recognizable -- And Memorable
Some of the most successful brands out there today are easily recognizable without even having to say much at all. Some examples include Nike’s checkmark, Southwest Airline’s red and blue heart icon, or Apple’s logo on every iPhone out there today. Give your customers something to remember you by, and you’ll have greater long-term success.
Your Brand Can Help You Stick to Your Values and Goals
Many brands are designed in a way that speaks to more than what you do or make for others. If your brand symbolizes your company’s mission statement, values and/or goals, let it keep you motivated to consistently strive for those initiatives.
A Well-Defined Brand Identity Saves You Time (and Stress!)
When a brand is created with a lot of strategy in mind, it can save you time in the long run when you go to design other marketing materials. Whether it’s your website, printed brochures or advertisements, a cohesive brand can help you save time and stress by giving you colors, typography and a specific style to start with. The rest might fall into place more easily!
You’ll Stand Out from the Crowd
Want to get noticed? Dreaming of the day when customers choose your company more often than any other? Branding is a smart way to begin the process of setting yourself apart from your competitors.
Build a Better Brand with Help from Val Dudka Design Company
Your company’s brand should reflect your company's vision, values and products or services. At Val Dudka Design, we help businesses tell their story by creating brands and logos that are impactful, engaging and recognizable. Let us give your company's brand a fresh, new look so you can continue doing what you do best. Reach out to us online to get started today!