Denver Networker Alliance (DNA) | Naming & Logo Design
Our team is part of a new local networking group in Denver and helped them in creating a name and logo for the group. Their mission is to bring together a collection of highly motivated individuals to help generate additional business through individual resources and create business solutions for one another. They are hoping to find members who are not only motivated, but also loyal, focused, collaborative, genuine and who want to contribute on a regular basis.
Our goal was to create a name and logo that represented the group's focus on opportunities to grow, service to others and genuine relationship building. When they described the personality of their group with words like friendly, creative, authentic, driven and innovative, we thought an acronym like DNA would be the perfect combination to reflect these themes.
And after narrowing down to DNA (or the Denver Networker Alliance), we came up with the following design for their logo. We focused on the spiral shape of DNA and blended it with a shape of an eye to symbolize that they keep an eye on what they achieve as a group. We also wanted an emphasis on responsibility, which you can see in the negative space of the logo as two "hands" making a shape around the circle.
Logo Designers in Denver, Colorado
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