We’re living in an ever-changing digital age, and our use of the web, social media and search engines to interact with brands isn’t going to disappear -- it’s here to stay. This means that it’s more important than ever to make sure your company has a strong and positive digital presence.
Not sure where to start? The first step is to take a good, hard look at your business website. It is one of the most important factors to your company’s success, no matter what your industry is.
If your website fits one or more of the following scenarios, then it’s time to give your website a fresh update.
1. You’ve recently re-branded or your website doesn’t match your brand.
Whether you have a shiny new logo or an updated color palette, a re-brand often requires a new look for your website. It’s important to make sure all of your marketing materials -- both print and digital -- are cohesive and identifiable. It’s how your customers think of and remember your company.
Or maybe you are satisfied with your current brand, but your website doesn’t reflect it at all. If this is the case, it’s time for improvements to make them match.
2. Users have a hard time navigating and engaging with your website.
Are your bounce rates high or are you noticing users complain that they can’t find what they’re looking for on your website? These are signals pointing towards a lack of clear, easy-to-use navigation and/or website content. This problem can easily be fixed with an updated website.
3. You haven’t updated your website in years.
Does your website look and feel outdated? If you designed your website more than five or ten years ago, it’s definitely time to give it a new look. And if you have information that is false or no longer accurate, you could be losing out big time. Recent studies show nearly 98% of consumers have been deterred from purchasing because of incomplete or incorrect information on a company’s website.
4. Your website isn’t generating any sales leads.
Even if a majority of your clients come from referrals, your website still matters. Most people, despite hearing recommendations from friends and family, will still do their own research online before calling or emailing you. This means that your website may be one of their first interactions with you. Let it help you seal the deal on more sales leads.
5. You’re too embarrassed to send people to your website.
Have that sinking feeling in your stomach every time someone asks for your website? Think of how you’ll feel once your shiny, new website launches -- no shame and all pride!
6. Your strategy has changed.
If you’ve modified your digital marketing strategy and your website no longer has the same purpose it once had, then it’s time to make adjustments to reflect this change.
7. Your website isn’t mobile-friendly.
Do you know how your website looks on mobile devices, such as cell phones and tablets? Considering that more than half of all web users are now exploring websites and search engines on mobile devices, it’s time to make sure your website is optimized and easy to use on a variety of devices.
8. Customers have a hard time finding you via search engines.
While many factors can affect your ranking on Google search results, some of the most important ones include great design, quality content, and user engagement. Websites that have a strong, clean design and lots of useful, relevant information perform better with online users . . . resulting in higher search engine rankings.