So, you have a new logo and you’re proud. Now it’s time to show it off!
A lot of thought and energy went into your logo to ensure it resonates with your audience and represents your brand, so you want to be sure it is front and center on anything that involves your business.
Including your logo on your website is a given, but there are probably more opportunities to show it off than you realize. Aside from placing your logo at the top of the homepage, consider displaying your logo in additional places on your website like on the About page, the footer or navigation menus. The favicon (also known as a website icon), for example, is a spot you don’t want to miss. It’s the corner of a tab in your web browser that displays your site logo and makes it easy for users to find your page after navigating through many open tabs.
While you don’t want to overdo it, strategically implementing your logo throughout your website is a surefire way to create consistency and act as a subtle reminder to visitors.
It’s typical of brands to use their logo as their profile picture or main image on their social media accounts, and there’s a good reason for that! We process images 60,000 times faster than we process words. When it comes to branding this means that people will recognize your logo much faster than they’ll recognize your name, making it crucial to have your logo be the first thing people see on your Facebook, Instagram and other social media pages.
The key to creating cohesiveness and brand awareness across your social media channels is to use the same logo for the main image on each page. This makes it’s easier for your audience to find your business and recognize it immediately.
Take a peek at any email newsletter in your inbox and you’ll notice the brand’s logo is the first thing you see. This placement is important to establish branding immediately after the email is opened. If placing your brand’s logo at the top of your newsletter isn’t your style, make sure it’s at least at the bottom or placed somewhere within the body of the email to tie it all together.
It’s also a good idea to include your logo in your email signature. Your business name or brand identity can sometimes get lost within the back and forth of email communications so don’t hesitate to bring it home with branding.
Any marketing materials that go out on behalf of your brand should include your logo. This includes business cards, flyers, brochures, and anything else that promotes your business. Now’s the time time for your new logo to shine!
Talk with a Graphic Designer in Denver, Colorado
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!